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Last Week in California Cannabis

Week 40

CA Flower sales were $17.9M and CA Vaporizer sales were $17.5M..

Oct 1, 2025

a penny sitting on top of a wooden table

Last week, from Wed through yesterday, CA Flower sales were $17.9M, representing 30.8% category market share on 7 days of Flower sales in a CA licensed retail cohort that was $58.1M in total sales revenue.

Comparing last week to the previous week, when CA Flower sales were $18.9M and Flower had a 30.9% category market share on 7 days of Flower sales that was $61.1M in total sales revenue, WoW revenues for Flower are down $1.0M or 5.6%, and category market share fell from 30.9% to 30.8%; this CA retail market cohort was down 5.2% WoW.

Comparing last week to the exact same week of 2024, when CA Flower sales were $21.6M and Flower had a 32.4% category market share on 7 days of Flower sales in a CA retail cohort that was $66.7M in total sales revenue, YoY Flower category revenues for last week are down $3.7M or 20.7%, and category market share fell from 32.4% to 30.8%.

Top-10 California Flower Brands

This week | 9/25/25-10/1/25
(Name / Revenue / Units Noted)

Last week | 9/17/25-9/24/25
(Name / Revenue / Units Noted)

Last year (this week) | 9/25/24-10/1/24
(Name / Revenue / Units Noted)

CannaBiotix

$1,001k

25,219

CannaBiotix

$922k

22,620

Stiiizy

$974,976

47,123

Stiiizy

$773k

31,471

Stiiizy

$741k 

30,240

CannaBiotix

$861,606

20,811

CAM

$655k

13,159

CAM

$686k

12,580

Alien Labs

$557,741

13,468

Allswell

$583k

30,823

Allswell

$595k

31,040

Oakfruitland

$543,131

14,626

Claybourne

$524k

13,735

Coastal Sun 

$551k

18,550

Blem

$489,707

10,328

Coastal Sun 

$485k

15,826

Claybourne

$545k

14,010

CAM

$483,889

9,303

Blem

$400k

8,012

Alien Labs

$489k

13,280

Allswell

$478,045

27,319

Oakfruitland

$396k

11,773

Blem

$438k

8,380

Claybourne

$476,425

12,510

Gramlin

$367k

13,193

Gramlin

$416k

16,770

Pacific Stone

$454,734

14,235

Fig Farms

$351k

9,772

Fig Farms

$401k

12,520

UpNorth Humboldt

$384,857

9,871

Last week, from Wed through yesterday, CA Vaporizer sales were $17.5M, representing 30.1% category market share on 7 days of Vaporizer sales in a CA licensed retail cohort that was $58.1M in total sales revenue. 

Comparing last week to the previous week, when CA Vaporizer sales were $18.5M and had a 30.3% category market share on 7 days of Flower sales that was $61.1M in total sales revenue, WoW revenues for Vaporizers are down $1M or 5.7%, and category market share fell from 30.3% to 30.1%; this CA retail market cohort was down 5.2% WoW.

Comparing last week to the exact same week of 2024, when CA Vaporizer sales were $19.1M and had a 28.6% category market share on 7 days of Vaporizer sales in a CA retail cohort that was $66.8M in total sales revenue, YoY Vaporizer category revenues for last week are down $1.6M or 9.1%, and category market share grew from 28.6% to 30.1%.

Top-10 California Vaporizer Brands

This week | 9/25/25-10/1/25
(Name / Revenue / Units Noted)

Last week | 9/17/25-9/24/25
(Name / Revenue / Units Noted)

Last year (this week) | 9/25/24-10/1/24
(Name / Revenue / Units Noted)

Stiiizy

$3,764k

210,188

Stiiizy

$3,823k

213,510

Stiiizy

$3,161,955

185,446

Raw Garden

$1,249k

41,600

Raw Garden

$1,451k

48,806

Raw Garden

$1,253,677

47,651

Plug Play

$1,129k

36,522

Plug Play

$1,179k

37,757

Plug Play

$1,112,906

33,643

Jetty Extracts

$695k

20,890

Jetty Extracts

$814k

24,906

CAKE

$1,004,233

53,093

CAKE

$601k

33,031

Cold Fire

$657k

17,960

Turn

$735,661

29,270

Cold Fire

$537k

14,153

CAKE

$618k

33,803

Heavy Hitters

$673,826

14,334

Heavy Hitters

$502k

11,265

Turn

$523k

21,242

Jetty Extracts

$639,432

20,756

Gramlin

$487k

21,961

Heavy Hitters

$506k

11,179

Cold Fire

$568,161

14,893

Turn

$474k

19,598

Gramlin

$494k

22,261

Gramlin

$504,632

18,710

Rove

$456k

14,427

Rove

$470k

14,995

West Coast Cure

$402,895

22,126

CA Licensed Cannabis sales of $58.1M in this CA retail cohort was down 14.8% last week, when compared to the exact same week sales in 2024.

CA Vaporizer sales of $17.5M in this CA retail cohort was down 9.1% last week, when compared to the same week in 2024.

CA Flower sales of $17.9M in this CA retail cohort was down 20.7% last week, when compared to the same week in 2024.

See you next week.

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