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Last Week in California Cannabis

Week 43

CA Flower sales were $20.7M and CA Vaporizer sales were $20.4M..

Oct 22, 2025

person holding white flower during sunset

Last week, from Wed through yesterday, CA Flower sales were $20.7M, representing 30.8% category market share on 7 days of Flower sales in a CA licensed retail cohort that was $67.2M in total sales revenue for all cannabis categories.

Comparing last week to the previous week, when CA Flower sales were $19.8M, and Flower had a 30.7% category market share on 7 days of Flower sales that was $64.4M in total sales revenue, WoW revenues for Flower are up $0.9M or 4.35%, and category market share is up from 30.7% to 30.8%; this CA retail market cohort for all categories sales was up 4.2% WoW.

Comparing last week to the exact same week of 2024, when CA Flower sales were $24.6M and Flower had a 32.1% category market share on 7 days of Flower sales in a CA retail cohort that was $76.6M in total sales revenue, YoY Flower category revenues for last week are down $3.9M or 18.8%, and category market share fell from 32.1% to 30.8%.

Top-10 California Flower Brands

This week | 10/15/25-10/21/25
(Name / Revenue / Units Noted)

Last week | 10/8/25-10/14/25
(Name / Revenue / Units Noted)

Last year (this week) | 10/16/24-10/22/24
(Name / Revenue / Units Noted)

CannaBiotix

$1,268k

31,055

CannaBiotix

$1,199k

28,643

Stiiizy

$1,083k

49,863

Stiiizy

$866k

34,002

Stiiizy

$849k

32,083

CannaBiotix

$968k

23,528

CAM

$775k

14,708

CAM

$740k

13,961

Oakfruitland

$634k

16,867

Allswell

$629k

33,555

Allswell

$666k

35,872

Blem

$575k

11,770

Claybourne

$563k

13,485

Claybourne

$547k

13,380

Alien Labs

$551k

13,145

Alien Labs

$530k

14,351

Blem

$536k

10,298

CAM

$537k

10,520

Blem

$516k

9,641

Coastal Sun

$517k

17,560

Allswell

$530k

29,492

Coastal Sun

$502k

17,872

Alien Labs

$506k

13,261

Pacific Stone

$491k

15,694

Connected Cannabis

$451k

11,501

Fig Farms

$461k

12,868

Claybourne Co.

$442k

10,390

Oakfruitland

$442k

12,818

Oakfruitland

$393k

11,284

UpNorth Humboldt

$441k

11,669

Last week, from Wed through yesterday, CA Vaporizer sales were $20.4M, representing 30.4% category market share on 7 days of Vaporizer sales in a CA licensed retail cohort that was $67.2M in total sales revenue

Comparing last week to the previous week, when CA Vaporizer sales were $19.8M and had a 30.7% category market share on 7 days of Flower sales that was $64.4M in total sales revenue, WoW revenues for Vaporizers are up $0.6M or 2.9%, and category market share was down from 30.7% to 30.4%; this CA retail market cohort was up 4.2% WoW.

Comparing last week to the exact same week of 2024, when CA Vaporizer sales were $22.2M and had a 29.0% category market share on 7 days of Vaporizer sales in a CA retail cohort that was $76.6M in total sales revenue, YoY Vaporizer category revenues for last week are down $1.8M or 8.1%, and category market share grew from 29.0% to 30.4%.

Top-10 California Vaporizer Brands

This week | 10/15/25-10/21/25
(Name / Revenue / Units Noted)

Last week | 10/8/25-10/14/25
(Name / Revenue / Units Noted)

Last year (this week) | 10/16/24-10/22/24
(Name / Revenue / Units Noted)

Stiiizy

$4,394k

244,553

Stiiizy

$4,401k

242,141

Stiiizy

$3,679k

212,786

Raw Garden

$1,414k

48,575

Raw Garden

$1,409k

47,573

Plug Play

$1,362k

41,482

Plug Play

$1,267k

40,935

Plug Play

$1,255k

40,703

Raw Garden

$1,357k

51,751

Jetty Extracts

$856k

26,842

Jetty Extracts

$785k

42,013

CAKE

$1,110k

54,952

CAKE

$726k

39,580

CAKE

$780k

24,550

Heavy Hitters

$739k

16,376

Gramlin

$641k

31,571

Gramlin

$564k

27,550

Turn

$706k

29,262

Heavy Hitters

$611k

13,365

Jeeter

$539k

20,663

Cold Fire

$675k

17,551

Turn

$572k

22,880

Heavy Hitters

$528k

11,763

Gramlin

$671k

26,050

Jeeter

$537k

26,808

Cold Fire

$525k

21,194

Jetty Extracts

$646k

20,334

Cold Fire

$527k

13,506

Rove

$500k

25,434

Rove

$523k

15,902

CA Licensed Cannabis sales of $67.2M (all categories) in this CA retail cohort was down 13.9% last week, when compared to the exact same week sales in 2024.

CA Vaporizer sales of $20.4M in this CA retail cohort was down 8.8% last week, when compared to the same week in 2024.

CA Flower sales of $20.7M in this CA retail cohort was down 18.8% last week, when compared to the same week in 2024.

See you next week.

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